This advertisement for MAC make up products displays a clear message through the use of a photo intermixing pink make up products with cupcakes and colorful sprinkles. The ad makes viewers associate the make up company’s line of products with sweet desserts, promoting the line’s delectable looking color scheme and sugary scents. The use of color is important in the ad because it visually connects the cupcakes with the makeup. Without color, the products would look random and out of place and the image wouldn’t capture the same sugary quality. The image was most likely manipulated in order to avoid a messy photo shoot with icing getting all over the make up. However, an image created with less or even no manipulation might be an even more effective advertisement because it would look more natural and fun, rather than superficially placed. A key audience for these products is young girls, so creating a messier, more natural-looking scene might remind viewers of a specific funny moment they experienced with friends, consequently connecting them to the product on a personal level.
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GRA 217.1 RASTERIZERS 
I really enjoy the color scheme used in this ad. The white, pink, and green compliment and contrast each other at the same time. The cupcakes are almost hidden in the ad, yet are clearly visible at the same time. This creates a feeling as if the products and the cupcakes are one (Sugarsweet). I think the objects are placed in kind of an organized-mess way. It’s not a clean-cut layout, but things were obviously placed where they were for a reason. The sprinkles on the table add a really fun and youthful feeling to the picture. Like you said, the target audience for this product is young girls, so I think the layout and colors are very appealing to that demographic. I feel as if this picture could have been taken without any manipulation to the image. With the right lighting and camera I think a non-professional could recreate this picture–which I like. It would be misleading to consumers if MAC edited all the colors in the image if what they are selling is makeup, and specifically these colors in their Sugarsweet line.