http://www.freestorefoodbank.org/
This is an example of a well executed website due to its viewer-friendly usability. There is a simple design that remains constant from the homepage, to the secondary pages, and so on. There is a slideshow of pictures on the homepage, as well as additional images on secondary pages to show the focus of that page. The header consists of the logo, search bar, and navigation bar. The navigation bar has 8 options, which sticks to the 7 ± 2 rule. When you mouse over an option in the navigation bar, the link turns a different color, and a drop down menu appears. When mousing over the drop down menu, each link turns a different color, and the selected box is highlighted. When you click on a link to go to a secondary page, another navigation bar appears on the right which lists the other links in that category. This second navigation allows viewers to keep track of where they are, where they’ve been, and suggests where they may want to go next. I like this website for its simplicity and its consistency. The color scheme remains the same, the layout is the same, the same font is used, etc. It is also one of the most informative websites for a non-profit, or any business, I’ve ever seen. There are links to the PDF version of annual reports, finance records, tax returns, and so on. This builds the credibility of the organization, through the website alone. This non-profit has succeeded most in displaying the organization in a professional website, that both informs and engages viewers.
I want my interface to be organized and easy to navigate, first and foremost. My second concern is making the pages interesting enough to make the viewer want to explore further. I think this website does a good job incorporating relevant and interesting pictures, without overloading the page. I want to use images as this website does–to go along with content, not drive content.